COMPANIES Advertisers in Sunday’s Super Bowl game are trying to embrace Barack Obama’s message of self-restraint, even as they spend $100,000 a second for commercials in the biggest US televised event of the year.
Nearly 100m Americans are expected to watch the annual ritual marking the end of the American football season. Viewers – from Detroit assembly line workers to Wall Street investment bankers – have been tackled, beaten and bruised by the global economic crisis since last year’s game but they have also watched history made as the US elected its first black president on a platform of hope and responsibility.
