Financial Times FT.com

US retailers turn to power of the app

By Jonathan Birchall in New York

Published: November 19 2009 21:56 | Last updated: November 19 2009 21:56

Leading US retailers are this year expanding their Christmas sales drive by targeting smartphone users through the new generation of mobile devices such as the Apple iPhone, the Palm Pre and BlackBerry’s Storm.

Retailers that have started selling online via smartphones this year include mass discounters Walmart and Kmart, lingerie retailer Victoria’s Secret, home goods store Crate & Barrel, and youth clothing chains American Eagle and Urban Outfitters.

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