Financial Times FT.com

ID tags: A fresh perspective on tracking supermarket produce

By Ross Tieman

Published: January 26 2010 16:56 | Last updated: January 26 2010 16:56

Does an electronic tag costing just 10 centimes of a euro ($0.14) hold the key to developing the more sustainable supply chains we will need in the future?

Radio Frequency Identification (RFID) tags have failed to achieve the widespread adoption that many were forecasting almost a decade ago. But a two-year pilot project in the Netherlands using RFID tags to track the flow of fresh vegetables from farm to supermarket has shown fascinating cost and environmental benefits.

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