Financial Times FT.com

Display ads lift Yahoo to $188m profit

By Joseph Menn in San Francisco

Published: October 21 2009 00:35 | Last updated: October 21 2009 00:35

Increased sales of display advertising helped Yahoo make a $188m profit, triple that of its third-quarter a year earlier, and prompted the company to raise projections for the next three months.

“Brand spending is starting to happen a little bit more,” said Tim Morse, chief financial officer. “We feel it’s loosening up.”

You have viewed your allowance of free articles. If you wish to view more, click the button below.

Read this