Over the years employees have consistently listed trust as one of the things they most want from a great workplace. Trust accounts for three of the five dimensions – credibility, respect and fairness – of the Great Place to Work Model.

Credibility is how employees view their managers. Managers must regularly communicate with them about the organisation’s direction and plans, actively encourage their feedback and ideas and then act upon them. The minimum is a formal structured programme, but many good workplaces add informal breakfasts, lunches and social events.