Cinderella came to Milan yesterday, just in time to go to the ball.

Actually, that's a bit of an exaggeration. In truth Gwyneth Paltrow came to Milan yesterday just in time to celebrate the launch of a short film she made with Dennis Hopper for Tod's at a dinner thrown by Diego Della Valle, chairman of the company. Paltrow is the official face of the brand, and the film, which will be shown on Tod's new WebTV starting today, is a very clever proprietary marketing vehicle (it tells the story of a beautiful girl who loses not her glass slipper but her squashy, zipper-bedecked Tod's Pashmy bag). In any case, aside from an appearance by Cate Blanchett and family at Armani, and promises that Jennifer Lopez, Marc Anthony and Matthew McConaughey will show up at Dolce & Gabbana later today, it's been a pretty movie-star-free-season thus far, and the Paltrow appearance created a palpable rush.