Financial Times FT.com

The careerist: Rebranding yourself

By Rhymer Rigby

Published: November 15 2009 22:37 | Last updated: November 15 2009 22:37

The insecurity created by the downturn has prompted many people to reassess whether they are projecting the right image in the workplace. For some, the conclusion is that they need to rebrand themselves.

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