This is for all those who know the heart-sinking disappointment that comes wrapped up in an entirely inappropriate gift – those like the friend whom, hankering after a sparkling St Valentines Day keepsake, had to grin and bear her way through a package of toiletries. Expensive, yes, but oh how wide of the mark. For her birthday, a couple of months later, hints were dropped, jewellery bought and peace restored.

Of course, no one wants to look mercenary during the holiday season but a nudge in the right present-buying direction can save time and feelings. The subtle approach ­– “Oh dear, I’ve run out of scent” or “I do love so-and-so’s new handbag” – is, judging by past experience, rarely blatant enough. Even if perfume or a handbag is proudly delivered, it’s seldom the one you had in mind.