Financial Times FT.com

Starbucks is a victim of its own success

Published: December 27 2008 02:00 | Last updated: December 27 2008 02:00

From Prof Robert Thurston.

Sir, Your piece on the future of Starbucks (“When the coffee goes cold”, Life & Arts, December 13/14) missed several key points about the company and why it will never recover its once pre-eminent position.

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