Today, we publish the first of three interviews with branding experts from three companies that have done well in the latest Millward Brown Optimor rankings. Click here to read the transcript of the first interview, with Joachim Richter, corporate communications director of Nestlé Nespresso. Tomorrow (Thursday April 30) we will publish the next interview, with Antonio Lucio, chief marketing officer of Visa. And on Friday (May 1) the final interview will be with Frances Roberts, brand franchise leader at Pampers, a Procter & Gamble brand.