Financial Times FT.com

Toyota chief reassures US consumers

By Jonathan Soble in Tokyo and Bernard Simon in Toronto

Published: February 9 2010 04:02 | Last updated: February 9 2010 19:03

Akio Toyoda, Toyota’s chief executive, said he would travel to the US to explain to consumers the company’s response to its quality problems, as he announced a global recall of 437,000 hybrid vehicles, including the flagship Prius.

At a news conference, Mr Toyoda said the world’s biggest carmaker would recall the petrol-electric hybrids built between April 2009 and this month to fix their braking software.

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