COMMENT Jen Moore, a young mother of two living in Columbus, Ohio, has in her kitchen cupboard 10 large cans of organic tomatoes that she bought at her local supermarket for 79 cents each instead of the usual $1.99.
“I found coupons for them and I matched them up with a store that had them on sale,” she explains with satisfaction as she sips a cup of coffee at her local Giant Eagle supermarket in Hilliard, a middle-class suburb on the city’s western outskirts. Behind her, the prominent yellow and black signs catch the mood of the moment at America’s grocery stores, advertising “new lower prices”.
