Grupo Prisa, Spain’s biggest media company, is planning an assault on the US Hispanic media market, signalling that a stake in a Spanish-language broadcasting start-up will be the first of several moves to challenge the dominance of Univision and Telemundo.
After taking a 12 per cent stake last week in V-me Media, a two-year-old broadcaster reaching 70 per cent of Hispanic homes in the US, Prisa was looking for “the best partners and the best assets” in the radio industry, Manuel Polanco, Prisa’s chairman, told the Financial Times.
