Today the Financial Times is extending its award winning ‘We Live in Financial Times’ brand campaign, unveiling an advertising campaign at selected airports across Europe. Aimed at targeting an international business audience, the six month campaign will run at Charles de Gaulle and Orly airports in France, Schiphol airport in the Netherlands, Frankfurt airport in Germany and London City airport in the UK.

Created by DDB London, the “We Live in Financial Times’ brand campaign was first launched in April 2007 in the UK to coincide with the global refresh of the Financial Times newspaper. The campaign leverages the central role that global business plays in the world’s everyday lives and features three iconic images that encapsulate the key business themes of globalisation, mergers and acquisitions and entrepreneurship. The campaign was also extended to Asia and the US in the latter part of 2007.

Research conducted by Aviator for the Financial Times in 2007 revealed that airports provide the most effective media choice to target the international business community. The long term poster sites have been included at strategically selected locations within the airports, specifically targeting the business passenger. The sites are located near and around business lounges, fast-track security and in terminals accommodating a high proportion of business passengers.

Frances Brindle, Global Marketing Director for the Financial Times, said, “We are pleased to extend our brand campaign into Europe. Airports are the premium environment for targeting a senior business audience – a perfect fit for the Financial Times.”

In 2007, the ‘We Live in Financial Times’ brand campaign won the Gold Award at the Campaign Poster Awards.

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For further information, please contact:

Jo Crosby, Financial Times, 020 7873 3811 or jo.crosby@ft.com

About the Financial Times:

The Financial Times, one of the world’s leading business newspapers, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 24 print sites across the globe, has a daily circulation of 452,448 (ABC figures, January 2008) and a readership of more than 1.3 million people worldwide. FT.com is one of the world’s leading business information websites, and the internet partner of the FT newspaper. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 6.5 million unique users, generating 43 million page views. FT.com has 101,000 subscribers.