Doing Business in Emerging Markets As the World Bank’s global report on the ease of doing business makes clear, Africa can be a tricky continent for companies to operate in. Year after year, African countries occupy the bottom slots of the report’s ranking of 181 countries.
Even before risks associated with currency fluctuations and political uncertainty are factored in, businesses often face an uphill struggle to overcome red tape. Infrastructure shortcomings also hamper competitiveness.
