Financial Times FT.com

Dora to explore older, racier market

By Joshua Chaffin in New York

Published: August 21 2008 23:30 | Last updated: August 21 2008 23:30

Dora the Explorer, the wide-eyed cartoon character adored by young children around the world, is facing a makeover amid competition from older, racier rivals.

Nickelodeon, the children’s television network owned by Viacom, has been discussing a redesign of some Dora-themed toys and other merchandise that would make the character appear more feminine, say people familiar with the talks.

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