Global agribusiness companies are waking up to smallholder farmers. Long used to buying their produce through intermediaries, companies are now meeting farmers in the fields. Cadbury is committed to making its leading Dairy Milk brand Fairtrade by supporting small cocoa farmers in Ghana.
Unilever is offering 5,000 small farmers guaranteed markets, access to finance and technical assistance to grow black soybeans in Indonesia. Blue Skies – a business supplying processed tropical fruits to Europe – is training workers to meet international accreditation standards, increasing exports from Ghana.

