Financial Times FT.com

Chrysler ratchets up discounts on cars

By Bernard Simon in Toronto

Published: May 6 2009 17:36 | Last updated: May 6 2009 17:36

Chrysler has ratcheted up discounts on its cars and trucks as part of a fresh campaign to bring down inventories and quell customers’ nervousness about buying a vehicle from a bankrupt carmaker.

The discounts add up to as much as $6,000 a vehicle. Many dealers are likely to offer even sweeter deals by shaving their own profit margins. Chrysler’s incentives in April were worth $4,900 a vehicle, the highest of any carmaker, according to Edmunds.com, an online car-pricing service.

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