FTFM Innovation is a risky business. Get it right and you can win market leadership and healthy profits. Get it wrong, as Toshiba realised last month in the high-definition DVD market, and you can head off down a blind alley, destroying value and disappointing your customers as you go PDF.
In financial services, no less than in consumer electronics, innovation defines the winners and the losers. But in the financial markets in recent months, creative meltdown has burned whole sectors, not just one company, and the whole basis of new product development over the past decade has been thrown into question.
