Financial Times FT.com

Youth brands look to grow old gracefully

by Meg Carter

Published: October 16 2006 15:36 | Last updated: October 16 2006 15:36

One of Britain’s oldest arts institutions, the Victoria & Albert Museum in London, will display an innovative sculpture next month. It will change colour and emit different sounds according to the movements of viewers around it.

Developed by artists including 3D, a rapper from Massive Attack, the sculpture was created as part of a collaboration between the museum and Sony’s Playstation video games business.

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