Buongiorno, the Italian mobile content operator, has agreed to buy Itouch for €141m (£95m) in a move that sees ownership of the South African group change just four months after a management buy-out.

The move will make Buongiorno the world’s largest mobile content provider and comes after senior management, backed by US investment group Oak Investment Partners and Goldman Sachs, paid $100m for Itouch in March.