Financial Times FT.com

How to make a decision and then stick to it

By Dean Karlan

Published: October 21 2008 20:24 | Last updated: October 21 2008 20:24

Voters in battleground states are already under siege. Campaigns and advocacy groups will spend millions to get out the vote. Most will be spent on getting people to vote who already were going to vote. But many other likely voters will fail to vote and later regret not participating in our democratic process. What market solutions can solve both of these problems?

Here are two interesting facts. First, more people say they will vote than actually vote. This means that people intend to vote, but then on the voting day something stops them from doing so. Second, more people claim to have voted than actually did.

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