Financial Times FT.com

Microsoft and Yahoo alliance

Advertisers welcome prospect of Google rival

By Andrew Edgecliffe-Johnson in London

Published: March 16 2008 21:45 | Last updated: March 16 2008 21:45

Google executives are quietly rehearsing their arguments against Microsoft’s approach to Yahoo in internal discussions which could indicate the search group’s lobbying strategy once a bid comes before regulators.

Their concern that Microsoft could extend its dominance of the desktop to become the leader in online display advertising seems, however, not to be shared by those who would be most directly affected: advertisers.

You have viewed your allowance of free articles. If you wish to view more, click the button below.

Read this