The Wall Street Journal will this weekend launch an upmarket lifestyle magazine, in a bet that luxury advertising revenues can hold up even as shrinking bonuses bring the credit crunch home to Wall Street’s watch buyers and yachting enthusiasts.
Circulation of WSJ., which will begin as a quarterly publication and move to monthly distribution next year, will be limited to the newspaper’s wealthiest markets, reaching 800,000 readers in the US and 160,000 in Europe and Asia.
