Ebay wants to create software tools that will allow the online auction company to cash in on the rapid growth of blogging, a senior executive told the Financial Times.

The group's plans reflect a wider push by many of the world's largest companiesto tap into the potentialrevenues from blogs. More than 75,000 blogs are created each day, adding to a current total of about 35m, according to Technorati, which tracks blogs. This rate of expansion has attracted interest from executives from a range of industries.