COMMENT Over the past few weeks, there have been calls on sponsors of the summer Olympic Games in Beijing to step up public pressure on China to help end the tragic humanitarian crisis in Darfur. One group has issued a “report card”, which claimed that Coca-Cola and other Olympic partners had been “silent” on Darfur. Their approach is flawed. It judges concern by one narrow measure – the degree to which one pushes a sovereign government in public – while ignoring what we and others are doing every day to help ease the suffering in Darfur.
Let me be clear. We have been actively engaged in Darfur for two years. We have been a proud Olympic partner for the past 80 years. We support the athletes and the global unity the Olympics celebrates.
