Financial Times FT.com

Microsoft aims to undercut Chinese pirates

By Mure Dickie in Beijing

Published: September 24 2008 01:45 | Last updated: September 24 2008 01:45

Microsoft has slashed the Chinese price of its Office suite for home users by more than 70 per cent in a promotional campaign aimed at persuading consumers in the piracy-plagued market that licensed programs can be affordable.

The promotion brings the cost of Office Home and Student 2007 in China from Rmb699 to only Rmb199 ($29) – a level less than one-seventh of the retail price Microsoft was recommending for the suite of word-processing, spreadsheet and presentation software just three months ago.

You have viewed your allowance of free articles. If you wish to view more, click the button below.

Read this