Financial Times FT.com

Akris who?

By Marion Hume

Published: September 16 2006 03:00 | Last updated: September 16 2006 03:00

The fashion flock may be getting ready for London Fashion Week but one brand at least has beaten themto it. Akris, possibly the most successful label you've never heard of, has taken Manhattan and is in the midst of a stealth invasionof London, thanks to a new Bond Street store.

So what is Akris? First of all, it's Swiss. It's family-owned. And its formula is simple: take the most luxurious fabrics and create a line for women focusing on confident jacket shapes, fragile blouses and cocktail dresses.

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