The first Apple iPhones hit US shops tomorrow and their arrival has thrown the spotlight on the fanatical and burgeoning movement known as the iCult. Already iPilgrims are queuing outside the Apple temple in Manhattan's 5th Avenue to be the first to own the holy handset.

The iPhone is the latest "cool tool" from the mind of Steve Jobs. The self-styled techno-prophet appears to believers in a black polo neck at mass religious gatherings known as MacWorld, with revelations of ways they can part with their money.