A man in a gorilla suit banging on drums has helped Cadbury Schweppes regain its poise in the British chocolate market.
The confectionery group on Tuesday raised its 2007 sales and profits forecast following a highly successful marketing campaign.
By Jenny Wiggins and Maggie Urry in London
Published: December 11 2007 08:29 | Last updated: December 11 2007 21:54
A man in a gorilla suit banging on drums has helped Cadbury Schweppes regain its poise in the British chocolate market.
The confectionery group on Tuesday raised its 2007 sales and profits forecast following a highly successful marketing campaign.