Financial Times FT.com

Cadbury benefits from gorilla tactics

By Jenny Wiggins and Maggie Urry in London

Published: December 11 2007 08:29 | Last updated: December 11 2007 21:54

A man in a gorilla suit banging on drums has helped Cadbury Schweppes regain its poise in the British chocolate market.

The confectionery group on Tuesday raised its 2007 sales and profits forecast following a highly successful marketing campaign.

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