The growth of mobile broadband is transforming the kind of content that can be offered to consumers on a handset. But there is still work to do to convince the mass market.

Social networking, music downloads and mapping applications were services that, just two years ago, either were not possible on a mobile or were hugely expensive. – both to the content providers and users. “We can now do it very cost effectively,” says Rich Holdsworth, the chief technology officer of optimisation specialists, Wapple.