Consumer spending last year overtook advertising as the primary source of revenue for the US media industry, reflecting the growing popularity of pay-television, DVDs and the internet in an era characterised by ever-expanding choice for media users.
According to a study published on Monday, consumer spending on media last year rose 6.5 per cent to $178.4bn, surpassing advertising, which grew by 3.2 per cent to $175.8bn.
