From a profanity in a foreign language to a trip on the London underground, Stefano Puntoni finds inspiration for his academic research all around him. The 32-year-old assistant professor of marketing at Rotterdam School of Management at Erasmus University applies academic inquisitiveness to common advertising practices.
His problem-based approach has led to a wide variety of lines of inquiry, but the common thread is the often-hidden or easily overlooked emotions and social aspects that drive consumer behaviour.
