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SME Case study: Consumer products in Singapore

By Sumathi Bala

Published: July 8 2008 16:33 | Last updated: July 8 2008 16:33

Cutting costs and waste and improving reporting accuracy were some of the motivations behind Freshening Industries’ move to technology. The Singapore manufacturer of wet towels and wet wipes had been in business for just three years when it realised it had to change.

Emily Sim, its director of administration and production, explained: “We started the first phase in 1997 because the company was doing a lot of manual work on a paper based system. There was a need to cut down cost, wastage, improve accurate reporting and efficiency.”

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