Convergence is an example of chaos theory in action. The flap of a butterfly’s wing in the Bahamas could eventually cause a tornado off the coast of Taiwan. Or so the theory goes.
Chaos theory does ring true in the media. One story leads to another and pretty soon you have a full-blown tornado. On September 15, 1992, a butterfly named John Sculley flapped his wings in The New York Times: “John Sculley, chairman of Apple, has been preaching about a post-industrial promised land where four giant industries (computers, consumer electronics, communications and information) will converge.

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Creative business - IPA awards


