Spain is one of Europe’s great economic success stories; from low-wage backwater in the 1980s to modern global force today. However, do not be fooled by the shiny new wrapper: custom and tradition die hard in what is still an essentially conservative business society.

“Doing business in Spain is still more like negotiating in northern Africa than agreeing a deal in northern Europe,” says a British financier living in Madrid. “Si, Si often means no, no, and nothing gets done in a hurry.”