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Master new technology or be ruled by the unruly mob

By Stefan Stern

Published: April 23 2007 16:51 | Last updated: April 23 2007 16:51

Who says that elephantine old media can’t learn a few new dance steps every now and again? See what we’ve done for you this week – a bright new look, with this column being pummelled, stretched and contorted into an entirely different shape.

Hard-core Web 2.0 types may laugh and accuse us of merely “rearranging the deck-chairs on the Titanic”. But I say: you ain’t seen nothin’ yet. (And, by the way, I’m sure the guy who rearranged the deck-chairs on the Titanic did a perfectly reasonable job. Show some respect.)

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