As a rule, Santa & Cole, the Barcelona design group, does not go out of its way to get its products placed in movie scenes.

If one of the company’ lamps, chairs or park benches suddenly shows up in a film, it is normally by chance. However, when the art director on Woody Allen’s Vicky Cristina Barcelona was scouting for ideas ahead of filming last year, managing director Juan Eusebio Pujol was happy to make a pitch.