Financial Times FT.com

Methodology: How the ranking table is compiled

By Joanna Seddon

Published: April 20 2008 21:51 | Last updated: April 20 2008 21:51

Companies are beginning to recognise that brands are among their most valuable assets.

The power of brands is routinely discussed during high profile mergers and acquisitions, such as the recent sale of Absolut to Pernod Ricard for $9bn.

You have viewed your allowance of free articles. If you wish to view more, click the button below.

Read this

"Front page" sub navigation

"World" sub navigation

"US & Canada" sub navigation

"Europe" sub navigation

"UK" sub navigation

"Asia-Pacific" sub navigation

"Middle East" sub navigation

"Americas" sub navigation

"Companies" sub navigation

"Energy" sub navigation

"Industrials" sub navigation

"Transport" sub navigation

"Retail & Consumer" sub navigation

"Health" sub navigation

"Technology" sub navigation

"Financials" sub navigation

"By region" sub navigation

"Columnists" sub navigation

"Companies A-Z" sub navigation

"Markets" sub navigation

"Equities" sub navigation

"FT Trading Room" sub navigation

"Columnists" sub navigation

"Markets Data" sub navigation

"Managed funds" sub navigation

"FTfm" sub navigation

"Lex" sub navigation

"By sector" sub navigation

"Comment" sub navigation

"Columnists" sub navigation

"Video & Audio" sub navigation

"Management" sub navigation

"Columnists" sub navigation

"Business Education" sub navigation

"MBA" sub navigation

"Masters in Management" sub navigation

"EMBA 2009" sub navigation

"Executive education 2009" sub navigation

"Personal Finance" sub navigation

"Investments" sub navigation

"Advice & Comment" sub navigation

"Tools & Calculators" sub navigation

"Compare & Apply" sub navigation

"Arts & Leisure" sub navigation

"Arts" sub navigation

"Pursuits" sub navigation

"Columnists" sub navigation

"Wealth" sub navigation

"In depth" sub navigation

"Special Reports" sub navigation

"Jobs & classified" sub navigation

"Jobs" sub navigation

"Services & tools" sub navigation

"News by email" sub navigation

"About us" sub navigation

Market-moving economics

FT.com RSS Feeds

FT Lexicon