Companies are beginning to recognise that brands are among their most valuable assets.
The power of brands is routinely discussed during high profile mergers and acquisitions, such as the recent sale of Absolut to Pernod Ricard for $9bn.
Methodology: How the ranking table is compiled
By Joanna Seddon
Published: April 20 2008 21:51 | Last updated: April 20 2008 21:51
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