Matthew Karcha needed a suit. "I wanted something that was fashionable but classically elegant. Because I'm quite broad over the shoulders but I've got a 32-inch waist, I also needed something that would fit properly," says Karcha, who works in the high-end property business. It was pretty clear that off-the-peg was not an option. But should he go for made-to-measure or bespoke? And anyway, what the hell is the difference?
Ask the average bloke in the street about the differences between personal tailoring, off-the-peg, customised, tailor-made, made-to-measure or bespoke, and chances are he won't have a clue what to answer. Indeed, these days there seem to be more variations and price points in suiting then there are ties in most men's closets.