One of the key selling points of structured products is that, in many cases, they offer risk-averse investors the chance to shield themselves from falling markets.
The capital guarantees embedded in structured products can be absolute, promising the investor all their money back irrespective of the losses suffered by the underlying assets. However, to stand a stronger chance of delivering meaningful returns, more often than not the downside protection is limited – if asset markets suffer particularly sharp falls, the end investor will suffer as well.

FTFM 

