BOOKS The Fattening of America: How the Economy Makes Us Fat, If It Matters, and What to Do About It
By Eric Finkelstein and Laurie Zuckerman
John Wiley & Sons £14.99, 274 pages
FT bookshop price: £11.99
The American supermarket group Safeway recently launched an online “wellness” service, enabling customers to evaluate the nutritional status of the food in their trolleys under the slogan “Healthy shopping just got easier”. It also recently offered a buy-two-get-one-free deal on cases of Coke, Pepsi and 7Up. Such are the contradictions fuelling the American obesity debate, examined through the cool lens of economics by Eric Finkelstein (with Laurie Zuckerman) in The Fattening of America.
