Financial Times FT.com

No longer mistaken for a sandwich

By Emma Jacobs

Published: April 21 2009 00:33 | Last updated: April 21 2009 00:33

When Peter Florence started his small literary festival 22 years ago in the Welsh town of Hay-on-Wye, he did not envisage reproducing it in Latin America.

But when he was told that the only way he would get Gabriel García Márquez, the Latin American writer, to participate in the festival would be to transport the event to his home country of Colombia, a plan was hatched. This culminated in 2006 in the Festival Cartagena de Indias, presided over by the “festival’s cultural godfather” Mr Márquez.

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