Ambivalence tends to carry connotations of weakness, but according to Nils Plambeck and Klaus Weber, the opposite could be true.

Prof Plambeck - an assistant professor in strategy and business policy at HEC Paris and Prof Weber - an assistant professor of management and organisations at Kellogg School of Management, Northwestern university, have studied the effect of ambivalence on CEO decision-making. They have discovered that when a CEO is ambivalent about a strategic decision, ie can see both the positive and negative aspects of the issue, this leads to a more thorough analysis and in-depth appraisal of the matter.