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World Economic Forum - Davos 2009

Expanding the brand: New networks multiply

By Andrew Edgecliffe-Johnson

Published: January 26 2009 18:51 | Last updated: January 26 2009 18:51

Davos has outgrown its mountain top. While nothing quite matches the Olympian aura of the World Economic Forum’s annual gathering in Switzerland, Klaus Schwab’s organisation now pursues its mission of improving the state of the world at events throughout the year, from Cancún to Cape Town.

A dizzying list of regional meetings, summits, alliances, initiatives, programmes, communities, taskforces, roundtables and other forums have sprung from the WEF’s Swiss headquarters in recent years, creating a community many times larger than the 2,000-odd people that gathers once a year in Davos.

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