Googlemania has been in full swing for more than a year. Unless you devote your life to the subject, you have probably struggled to keep pace with the adventures of Sergey, Larry and their hoard of gifted geeks. After months of wall-to-wall media coverage, you might even be asking yourself: do I really care?

Stepping back for a minute from the frenzy, there are two important reasons why you should. The first has to do with Google’s business model, the second with how the world’s most written about company is run.