BOOK REVIEW
Getting to Plan B
Breaking Through to a Better Business Model
By John Mullins and Randy Komisar
Harvard Business Press, $29.95/ £19.99

Here is bad news and good news for budding entrepreneurs who spend years trying to get their initial master plan to work. The bad news is that not only do most plan As fail, but most great companies have achieved their success by moving quickly from plan A to plan B, C, D or E.