TAG Heuer used to be simply a watch brand. Now it is a maker of “communications instruments”.
The subject came up at a routine board meeting of the Swiss TAG Heuer directors in 2002.
TAG Heuer branches out: Fancy a bejewelled mobile telephone?
By Michael Balfour
Published: March 27 2009 11:39 | Last updated: March 27 2009 11:39
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