Financial Times FT.com

Christmas price war could break the deadlock over DVD players

By Andrew Edgecliffe-Johnson in London, Matthew Garrahan,in Los Angeles and Joshua Chaffin in New York

Published: December 20 2007 02:00 | Last updated: December 20 2007 02:00

Manufacturers of high-definition DVD players are slashing prices in an urgent pre-Christmas attempt to break the deadlock between two rival formats.

The cost of key manufacturing components for the Sony-supported Blu-ray players and Toshiba's rival HD-DVD hardware will fall below $150 early in 2008, analysts at Understanding & Solutions, an entertainment consultancy, forecast yesterday.

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