Financial Times FT.com

The greatest neglected resource in business

By Richard Donkin

Published: February 28 2008 02:00 | Last updated: February 28 2008 02:00

A few weeks ago I was lunching not far from my nearest Volvo dealership when a mobile phone message arrived from it, mentioning a special offer. Our family car is a Volvo and we had been thinking about a change, so I called at the showroom, wondering if some startling new technology was tracking my phone.

It turned out to be nothing more than a coincidence, but since I was there and since the salesman knew he had a potential buyer, we began the ritual of looking and talking about this and that latest model, culminating in a test drive and some serious haggling.

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